So come join us as we educate the American public on the benefits of community banking and why their choice of bank matters.
ICBA’s Marketing Resource Center is designed specifically to support community bank marketers and public relations professionals like you.
This resource center offers high-quality, practical tools, and resources tailored to support your local needs. From marketing guidance and media relations support to year-round planning guides and campaign-building toolkits, we've got you covered.
Each section of the Marketing Resource Center is designed with you in mind – offering professional-grade tools and insights in an accessible, easy-to-use format. We will continue to add resources based on your feedback and success stories. So, be sure to check back regularly.
Unlock the power of data-driven local marketing insights and guidance and decide with confidence.
Boost your bank's local presence by leveraging the power of your local media.
Navigate your marketing year with ease using our 12-month editorial calendar.
Leverage our ready-made campaign assets to promote the community banking message.
The National Campaign videos are now available for all ICBA members to license and leverage in their local markets – for free!
Community Banks Provide roughly 60% of all small business loans – use this video to help tell that story.
Use this video to emphasize how relationship banking is at the heart of community banking.
Fresh assets are now live in the MRC, including the Bank Locally Playbook, Employee Video, and Video Tags to amplify your campaigns. Check them out now.
In today's competitive landscape, your bank's story matters more than ever. Based on conversations with members like you, we've created the all-new Bank Locally toolkit—launching just in time for Community Banking Month!
This dynamic resource equips you with professionally designed marketing assets you can use to build your own, authentic Bank Locally messages. Click below to access these powerful tools and start amplifying the community banking difference today.
Get AssetsTo earn the Certified Community Bank Marketing Strategist (CCBMS) certification, you will be required to attend this program in its entirety, complete all assignments, and achieve a passing score on the certification exam(s).
ICBA's Marketing Certification program is designed to equip community bank marketers with the tools and knowledge to succeed in today’s dynamic banking environment. Over three days, participants gain a comprehensive understanding of banking fundamentals, marketing strategies, and data-driven decision-making to elevate their marketing capabilities.
Register Now
"After ICBA announced their BankLocally marketing campaign, we jumped at the opportunity to use their high-quality campaign videos. The results were simply amazing. Our digital engagement skyrocketed, far exceeded our expectations. I wholeheartedly recommend that other community bank associations utilize these highly engaging videos – they're a game-changer for connecting with your audience."
Senior Vice President – Farmers State Bank
President – Montana Independent Bankers Association
"The ICBA Marketing Resource Center is basically a goldmine for community bank marketers. It's packed with content that really helps us connect with our communities and tell our story about why local banking still makes a difference. I'm excited to explore this more and use the resources to take our marketing efforts to the next level!"
Marketing Assistant
M&F Bank NC
Join over 5,000 community bankers in ICBA Community, the professional networking platform exclusively for community bankers.
Join the discussion in the marketing group today.
Join the conversationFall is back-to-school season, winter welcomes a range of holidays, spring brings Financial Literacy Month, and summer spurs all sorts of warm weather activities. And all year, community banks are looking to make meaningful connections. A year-round, seasonal marketing strategy is one way to do this.
As streaming services grow in popularity with viewers, community bankers are exploring the targeting capabilities and flexibility of advertising on connected TV.
The advent of data-focused, personalized marketing has opened up doors to deeper customer relationships for community banks.
The ICBA Marketing Resource Center delivers dynamic, evolving resources that can help you save time, elevate your messaging and win over current and prospective customers.
Getting buy-in from the C-suite is essential in all facets of the bank, including marketing. Here are tips for how to get executives and the marketing team working toward the same goals.
Conversion data from social media, websites and marketing platforms can help prove whether banks are successful in their personalization, outreach and differentiation. That—and other forms of data—could play a significant role in your marketing strategy.